Rolex watches over CHF 100,000 — Swiss list prices

68 current Rolex references are listed over CHF 100,000 at official Swiss list prices. Prices run from CHF 104’100 to CHF 165’900, verified 27 August 2026.

List prices as published by Rolex — not secondary-market or pre-owned prices. How this is collected.

Prices

Specifications

ModelReferenceSwiss list priceCaseMaterialMovement
Day-Date 40 M228398TBR-0001 CHF 104’100 40 mm 18 ct yellow gold automatic
Day-Date 40 M228398TBR-0002 CHF 104’100 40 mm 18 ct yellow gold automatic
Day-Date 40 M228398TBR-0043 CHF 105’100 40 mm 18 ct yellow gold automatic
Land-Dweller 40 M127385TBR-0003 CHF 107’900 40 mm 18 ct Everose gold automatic
Day-Date 40 M228396TBR-0018 CHF 109’100 40 mm Platinum automatic
Day-Date 40 M228396TBR-0020 CHF 109’100 40 mm Platinum automatic
Day-Date 40 M228396TBR-0024 CHF 109’100 40 mm Platinum automatic
Day-Date 40 M228396TBR-0026 CHF 109’100 40 mm Platinum automatic
Day-Date 40 M228396TBR-0030 CHF 109’100 40 mm Platinum automatic
Day-Date 40 M228396TBR-0031 CHF 109’100 40 mm Platinum automatic
Day-Date 40 M228396TBR-0039 CHF 109’100 40 mm Platinum automatic
Day-Date 40 M228396TBR-0042 CHF 109’100 40 mm Platinum automatic
Day-Date 40 M228398TBR-0038 CHF 109’800 40 mm 18 ct yellow gold automatic
Land-Dweller 40 M127386TBR-0001 CHF 112’800 40 mm Platinum automatic
Day-Date 36 M128398TBR-0012 CHF 113’300 36 mm 18 ct yellow gold automatic
Day-Date 40 M228396TBR-0002 CHF 113’300 40 mm Platinum automatic
Day-Date 40 M228396TBR-0011 CHF 113’300 40 mm Platinum automatic
Day-Date 40 M228396TBR-0012 CHF 113’300 40 mm Platinum automatic
Day-Date 36 M128348RBR-0027 CHF 114’200 36 mm 18 ct yellow gold automatic
Day-Date 36 M128348RBR-0048 CHF 114’200 36 mm 18 ct yellow gold automatic
Day-Date 36 M128348RBR-0065 CHF 114’200 36 mm 18 ct yellow gold automatic
Day-Date 36 M128348RBR-0069 CHF 114’200 36 mm 18 ct yellow gold automatic
Day-Date 40 M228396TBR-0043 CHF 114’300 40 mm Platinum automatic
Day-Date 36 M128395TBR-0008 CHF 116’600 36 mm 18 ct Everose gold automatic
Day-Date 36 M128399TBR-0005 CHF 116’600 36 mm 18 ct white gold automatic
Day-Date 36 M128396TBR-0006 CHF 116’800 36 mm Platinum automatic
Day-Date 36 M128348RBR-0007 CHF 117’050 36 mm 18 ct yellow gold automatic
Day-Date 36 M128348RBR-0010 CHF 117’050 36 mm 18 ct yellow gold automatic
Day-Date 36 M128348RBR-0036 CHF 117’050 36 mm 18 ct yellow gold automatic
Day-Date 36 M128348RBR-0019 CHF 117’750 36 mm 18 ct yellow gold automatic
Day-Date 40 M228396TBR-0027 CHF 117’750 40 mm Platinum automatic
Day-Date 36 M128345RBR-0071 CHF 118’300 36 mm 18 ct Everose gold automatic
Day-Date 36 M128345RBR-0076 CHF 118’300 36 mm 18 ct Everose gold automatic
Day-Date 36 M128345RBR-0086 CHF 118’300 36 mm 18 ct Everose gold automatic
Day-Date 36 M128349RBR-0013 CHF 118’300 36 mm 18 ct white gold automatic
Day-Date 36 M128349RBR-0044 CHF 118’300 36 mm 18 ct white gold automatic
Day-Date 36 M128349RBR-0048 CHF 118’300 36 mm 18 ct white gold automatic
Day-Date 36 M128348RBR-0079 CHF 118’400 36 mm 18 ct yellow gold automatic
Day-Date 36 M128348RBR-0081 CHF 118’400 36 mm 18 ct yellow gold automatic
Day-Date 36 M128348RBR-0071 CHF 119’400 36 mm 18 ct yellow gold automatic
Day-Date 36 M128345RBR-0020 CHF 121’150 36 mm 18 ct Everose gold automatic
Day-Date 36 M128345RBR-0041 CHF 121’150 36 mm 18 ct Everose gold automatic
Day-Date 36 M128345RBR-0053 CHF 121’150 36 mm 18 ct Everose gold automatic
Day-Date 36 M128349RBR-0016 CHF 121’150 36 mm 18 ct white gold automatic
Day-Date 40 M228398TBR-0036 CHF 121’500 40 mm 18 ct yellow gold automatic
Day-Date 36 M128345RBR-0030 CHF 121’850 36 mm 18 ct Everose gold automatic
Day-Date 36 M128349RBR-0014 CHF 121’850 36 mm 18 ct white gold automatic
Day-Date 36 M128345RBR-0082 CHF 122’500 36 mm 18 ct Everose gold automatic
Day-Date 36 M128345RBR-0084 CHF 122’500 36 mm 18 ct Everose gold automatic
Day-Date 36 M128349RBR-0052 CHF 122’500 36 mm 18 ct white gold automatic
Day-Date 36 M128349RBR-0054 CHF 122’500 36 mm 18 ct white gold automatic
Day-Date 36 M128348RBR-0050 CHF 122’550 36 mm 18 ct yellow gold automatic
Day-Date 36 M128345RBR-0078 CHF 123’500 36 mm 18 ct Everose gold automatic
Day-Date 36 M128349RBR-0050 CHF 123’500 36 mm 18 ct white gold automatic
Day-Date 36 M128345RBR-0069 CHF 126’650 36 mm 18 ct Everose gold automatic
Day-Date 36 M128349RBR-0017 CHF 126’650 36 mm 18 ct white gold automatic
Day-Date 36 M128345RBR-0045 CHF 127’900 36 mm 18 ct Everose gold automatic
Day-Date 40 M228396TBR-0021 CHF 130’700 40 mm Platinum automatic
Cosmograph Daytona M126538TBR-0004 CHF 131’050 40 mm 18 ct yellow gold with lugs set with diamonds automatic
Cosmograph Daytona M126535TBR-0002 CHF 133’550 40 mm 18 ct Everose gold with lugs set with diamonds automatic
Cosmograph Daytona M126539TBR-0002 CHF 133’550 40 mm 18 ct white gold with lugs set with diamonds automatic
Cosmograph Daytona M126598TBR-0001 CHF 139’700 40 mm 18 ct yellow gold with lugs set with diamonds automatic
Day-Date 36 M128348RBR-0031 CHF 143’000 36 mm 18 ct yellow gold automatic
Cosmograph Daytona M126595TBR-0001 CHF 143’500 40 mm 18 ct Everose gold with lugs set with diamonds automatic
Day-Date 36 M128345RBR-0043 CHF 147’100 36 mm 18 ct Everose gold automatic
Day-Date 36 M128349RBR-0012 CHF 147’100 36 mm 18 ct white gold automatic
Lady-Datejust M279458RBR-0001 CHF 161’900 28 mm 18 ct yellow gold with case sides and lugs set with diamonds automatic
Lady-Datejust M279459RBR-0001 CHF 165’900 28 mm 18 ct white gold with case sides and lugs set with diamonds automatic